Go pick up your LL Cool J for Sears clothing in a store near you…

I was going to write something but…

According to Gawker:

“Sears is a company that has become almost entirely redundant, is outflanked by competitors on all sides, and stands ready to poison the reputation of the financial genius who last bought it, Eddie Lampert. The store is not as cheap as Wal-Mart, not as good as Macy’s, and not as convenient as Amazon. It’s an old retailer desperate for a revolutionary change to resurrect it from the grave. So how is Sears going to claw its way back into the competitive fashion market? By hiring LL Cool J to start a clothing line for it, of course! This is such an appropriately crappy idea.”