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Is This Nike Ad Homophobic?

by admin on 07/22/2008 · 13 comments

People are crying saying this new series of ads created for Nike by Wieden + Kennedy studio is encouraging men to stay away from other mens crotches by all means…and that ain’t right……..

{ 13 comments… read them below or add one }

Anonymous 07/22/2008 at 1:52 PM

LOL

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DivaKattGurl 07/22/2008 at 1:55 PM

LAMO I saw these ads in the subway at Atlantic Avenue station in Brooklyn for you non City folk. Me and my son were wow that is wrong on so many levels….

But we were cracking up… I don’t think they are perpetuating anything besides in your face!! Or in your crotch as would have it.

p.s. Please note they got paid a lot of money to do this ad!!! And it is possible that they put two different images together Photoshop and Illustrator!!

OBMAMA 2008 !!!!!!!!

VOTE DAMN IT !

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Jay Sleeps 07/22/2008 at 2:36 PM

That’s Great! Tea Bagged. Nuts and Berry Facial. Don’t let it happen to you!

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D.Logan 07/22/2008 at 3:00 PM

Haha! I saw the ads in Atlantic ave too.

As a creative/designer i think the ads
are great. It will, and clearly all ready has,
evoked emotion, has people talking and
stirred up some controversy.

Great job by Wieden+Kennedy.

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Anti-believer 07/22/2008 at 3:50 PM

I like it from a gay point of view

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$THEMAN$ 07/22/2008 at 4:37 PM

this happens in the nba, so whats the big issue, its all art and entertainment, people need to stop blowing stuff so far out of proportion.

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Sugar & Spice 07/22/2008 at 5:58 PM

I saw these in Times Sq. and I did take a second look like “damn” but i didnt find it offensive. I just thought they had to pay that dude a lot of money to have another nigga balls in his face.

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girlz_luv_me 07/22/2008 at 6:16 PM

i saw these ad’s and personally i think its super funny..i dont know if i could be in this ad tho..its just too worng on so many levels

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aaron 07/22/2008 at 8:31 PM

what the fuck..That is real gay!

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Boogie_Bangin 07/23/2008 at 1:27 AM

Awww whose panties are in a bunch, GLAAD? Whatever! Now if dude’s meat-and-two-vegg where swinging in the wind as he was dunking a disco ball while the other guy was waiting, arms wide open, in a basket ball jersey and lime green tutu, the give somebody a call.

Funny ad folks and DivaKattGurl makes a good point. Someone got paid a gizzillion dollars for something that simple. Brilliant but simple.

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JiayQuanfromSTL 07/23/2008 at 1:34 AM

I thought Wieden and Kennedy no longer was on the Nike campaign trial (guess Nike recommissioned the “JUST DO IT” and “Bo Knows” slogan squad.

As for the ad? it’s a different take. Not particularly fond of it because they’re not the tour-de-force with the nike spots like they were in years past.

I wouldn’t go so far as to say the ad is homophobic, just not a very clever one (if they were aiming for controversy as their primary goal, they may generate some of that but not as effective as i think it could be. The hyperdunk is a revolutionary shoe that should be accomodated with a revolutionary campaign/marketing ploy).

I understand WK’s attempt to stir the ad in a different, unconventional direction but the advertisement serves the shoe zero justice imo.

We want something cool and mindblowing, not self-depricating and ambiguously facetious.

Btw, Met the creative team at WK last fall (if that counts for a kudos or hi-five). Cool group of people, their facility is this decadently plushed out building in downtown portland. Cosmetically the best ad agency i’ve ever visited.

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Pluck 07/23/2008 at 2:49 PM

Dat shit not homophobic, it jus aint right. 1. gettin dunked on & 2. havin the nuts in the face at the same time.

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jerm 07/23/2008 at 11:51 PM

lmao i saw these ads on atlantic ave 2 the thing is that it isnt only one picture….in every picture somebody had their crotch in another persons face.

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