$247

According to the brand:

Twelve light bars present the time in a simple, easy to read format. Press the button and the LEDs behind the acrylic diffuse and illuminate the bars three times. First hours are presented, then groups of ten minutes, then single minutes. The speed of movement can be accelerated by pressing the button again. Denshoku means illumination in Japanese. When the animation mode is activated, Denshoku’s light bars illuminate vertically once every minute for twelve minutes after the time is shown.

Looks kinda cool, who’s buying?