The Juicy Couture clothing line has announced that it will launch several retail store in Miami, New York, Japan and Anthens Airports. According to Ellen Rodriguez – senior VP of global marketing, they believe their customers are at airports. Here is her quote:
“We know that our customer is traveling and she’s in the airports,” said Ellen Rodriguez, senior vice president of global licensing and international at Juicy Couture. “Women are always wearing our tracksuits, especially to travel in. We just don’t think she’s being targeted by other retailers in these airports, so there’s a real opportunity there for us.”
{ 4 comments… read them below or add one }
I wouldn’t buy Juicy Couture in a box with a fox nor in the rain on a train.
There’s no time to shop when you have to get through security and then run to your plane.
someone’s been reading too much Dr. Seuss
NOBODY even wears their tracksuits anymore! well, except for the persian women… but they ALSO wear ed hardy hats with their tracksuits, so that’s not saying much.
I only see little teenyboppers wearing Juicy. Who wants ‘Juicy’ smashed across their butts? Not I said the 33 year old woman who often flies but wouldn’t buy over-priced tacky looking shit in the airport or at all, for that matter!