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Introducing The Coca-Cola Chair

by admin on 04/15/2010 · 0 comments

According to the product description here’s what you can get for $230 if you made it to the Milan Furniture Fair this week:

Modeled after the original aluminum Emeco Navy Chair (#1006) designed in 1944 for the U.S. Navy, each 111 Navy Chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. According to Coke, “The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products — ultimately encouraging more recycling.”

The 111 Navy Chair carries a 5-year structural guarantee. The new 111 Navy Chair is available in six colors: Red, Snow, Flint Gray, Grass Green, Persimmon and Charcoal. Snow, Flint and Red can be used outdoors.

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