The money is already being made before a single movie ticket is sold, according to the press release:
“After the tremendous success of SKYY Vodka’s partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’ with Sex and the City 2.”
Celebrity Spokesperson: Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film.
Limited-Edition Bottle: To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film’s release. This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand’s history.
Diddy made the hip hopers drink Ciroc, will Carrie and the gang push the sales of Skyy through the roof???
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i wish the bottle was pink