International superstar Bono who is joined by his wife Ali Hewson for a new Louis Vuitton ad campaign – sports his own Edun clothing in the ad. This marks the first time that the french fashion house has given clothing credit to another brand outside of their own in advertising. BIG!!!
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Life Files, if only you told the whole story. LVMH, the parent company of Louis Vuitton, is also the majority investor in Edun. By crediting Edun, they are just bigging up another brand they own, like when they have Karl Lagerfeld (the Fendi designer) use Moet products in an ad campaign.