Ice cream manufacturer Ben & Jerry’s is being forced to change their tagline after somebody finally read one of their labels. According to the news report out of Washington:
Ben & Jerry’s has agreed to phase out its use of “All Natural” claims on labels on ice creams and frozen yogurts that contain alkalized cocoa, corn syrup, partially hydrogenated soybean oil, or other ingredients that aren’t natural. The move amicably resolves a dispute arising from a letter that the Center for Science in the Public Interest sent last month to Ben & Jerry’s parent company, Unilever. The letter said that at least 48 products were improperly labeled.
“Ben & Jerry’s is doing the right thing by taking the phrase ‘all natural’ off its labels if the products have factory-made ingredients,” said CSPI executive director Michael F. Jacobson. “The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word ‘natural’ can and cannot be used to characterize a given ingredient.”
So you thought that ice cream was good for you?
{ 3 comments… read them below or add one }
daMN. i been bamboozled. i was lovn the coconut y pina…
who the hell thought it was “All Natural”??? SMDH
“The move amicably resolves a dispute arising from a letter that the Center for Science in the Public Interest sent last month to Ben & Jerry’s parent company, Unilever. The letter said that at least 48 products were improperly labeled.”
Where else can I read about it?