Very cool, we definitely like this more than the nail polish. According to WWD:
The teenage pop phenomenon Justin Bieber is bursting onto the celebrity fragrance scene, with a twist. Rather than introduce a traditional fragrance housed in a glass bottle, the 16-year-old tween and teen heartthrob has teamed up with the newly formed company Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance called My World. The scented accessories are slated to launch in Wal-Mart stores on Black Friday.
It’s also a way to ease Bieber’s young fans into the fragrance category. The promise of a Bieber-annointed scent is enough to prompt his followers to shed their Silly Bandz — which, incidentally, are available in Justin Bieber shapes — for good. The fragrance collection includes four designs: Icon, Energy, Tour and Web. They are priced at $10 each, and are meant to encourage girls — and boys — “to stack, mix and match, trade and take the scent on the go,” said Ferrara. “Fragrance will be as simple as switching from one dog tag to another.”
Estimates say the fragrance could bring in $75 million in revenue in the first year!!!!!
{ 2 comments… read them below or add one }
yo bieber is fucking her right?
so many pics of them together doing strange stuff hmmm
You are so Mean, Why you gotta be so MEAN!!