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Very Smart Hon!

by admin on 12/13/2010 · 1 comment

There’s money all over waiting for us to make it, according to the report out of Baltimore:

Denise Whiting, owner of Cafe Hon and founder of the annual HonFest celebration in Hampden, said she thinks controversy about her branding the word ‘hon’ — including registering it as a federal trademark — is being blown out of proportion by merchants and the media.

“Am I going to go after everybody that uses the word ‘hon’? No,” she said. She also said the trademarking is “old news,” because she began to register “hon” in various categories, known as classes, nearly 10 years ago. She said she has registered the word as a trademark when it is used on merchandise such as T-shirts, coffee mugs and bumper stickers, among other categories.

Denise’s latest deal is allowing the Maryland Transit Administration to use her “Hon” logo in some upcoming advertisements. You want to use the word Hon on merchandise, you just may have to give Denise a call…..brilliant!

Photo: Jed Kirschbaum / The Baltimore Sun

{ 1 comment… read it below or add one }

angelita 12/13/2010 at 4:00 PM

WOW she is about to get paid.

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