Grab the body butter!  As part of their new campaign to “redefine the color of beauty” beauty brand Carol’s Daughter presents their new spokeswomen.  They look HOT!  Check out a snippet from the WWD Style feature:

…Carol’s Daughter aims to showcase the customers who can’t be neatly slotted into one category or another. Take, for instance, Cassie, who is of black and Filipina descent, or Ebanks, who has Jamaican, Irish, Indian and African heritage and grew up in the Cayman Islands.  Knowles is of  African-American and French Creole descent.

“They will serve as cultural ambassadors in bringing forth this acceptance  that the definition of beauty is now colorless,” said Steve Stoute.  “There are no  longer boxes of white, black, Latina, Asian. More and more women are  checking the other box.” According to Stoute, the trio was chosen because aside from their beauty “they share the vision and embody the messaging in  their attitude, appearance, projects and core values.”

“Carol’s Daughter doesn’t have just one direct demographic,” said Ebanks.  “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”

While the brand will continue to use longtime spokespeople and investors Jada Pinkett Smith and Mary J. Blige, as well as [founder] Lisa Price, in brand visuals, the three new spokeswomen speak to the “millennial generation, which is basically a colorless society,” said Stoute.

Tagged as: Beauty Brand, Carol's Daughter, Cassie, Lisa Price, Multicultural, New faces, Selita Ebanks, Steve Stoute