A new campaign started by nonprofit group Corporate Accountability International and led by some health organizations is tying to push McDonald’s to retire of Ronald McDonald as a symbol they are no longer marketing their foods to kids 2-17. Reports the WSJ:
The letter, slated to run in the form of full-page ads in six metropolitan newspapers around the country on Wednesday, acknowledges that “the contributors to today’s (health) epidemic are manifold and a broad societal response is required. But marketing can no longer be ignored as a significant part of this massive problem.”
“We are committed to responsible advertising and take our communications to children very seriously,” McDonald’s said in a statement. “We understand the importance of children’s health and nutrition, and are committed to being part of the dialogue and solution. We serve high quality food, and our Happy Meals offer choice and variety in portions just for kids. Parents tell us they appreciate our Happy Meal choices.”
What do you think – good move or is this what the world has come to?
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When’s the last time you saw a commercial with Ronald McDonald in it anyway. He’s more of a Mascot Emeritus.
Ronalds the truth …
agree
They tried this before… anyone remember “Mac Tonight”?
http://en.wikipedia.org/wiki/Mac_Tonight
boy they really coming out the woodwork with all these ideas to control you…