From the creators at Gobasil ad agency in Germany:

Designing a Bible cover that would attract young people, as well as twentysomethings and adults is a challenge in itself. The design had to stand out among different new German Bible translations entering the market in the same year, so it was even more important to communicate the style of the language, and the particular benefits of the translation. In addition to that, the client had tried to place and sell parts of the New Testament (single books and the Synoptic Gospels) on the German book market for several years, with the same name but different designs and concepts, without success.

They say they’ve sold over 20,000 of these things in Germany since it was introduced this past October.

I Believe In Advertising

Tagged as: Advertising Agency, Germany, Gobasil, Religion, The Bible, Younger Version