Not mad at this at all. Porsche Cars North America have launched their new Mobile Tag program – which allows shoppers to scan a unique barcode into their smartphones for information on a vehicle in the absence of a salesperson or if the dealership is closed. Pretty cool if you ask us.
The tag automatically opens a micro website utilizing the phone’s web browser, which features information about the exact car being browsed, including vehicle videos, leading press reviews and even the unique sound of the Porsche model’s engine.
Since the launch of a pilot program in early June, 11 Porsche dealers have already implemented the program, with 184 more on the way. Michael Bartsch, COO of Porsche Cars North America, says, “The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm.”
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How many Americans are really going to walk up to a Porsche dealership during these economic times?