[YouTube Link]
In the second and final installment of our sit down with Steve Stoute on his new book that has everyone buzzing, The Tanning Of America, he talks about creating one of the most iconic symbols of pop culture bling, the Jacob & Co. watch, with Jacob “The Jeweler” Arabov and the thought process behind it. Steve also recalls his first business big deal with Jay-Z creating Dr. Dre’s “Still D.R.E.” from the critically acclaimed Chronic 2001 album and explains why the two have done business ever since.
If you missed the first installment check it out HERE.




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Good questions on both parts, dude. I like listening to Steve speak. Wonder if he does/has done/would do some sort of seminars.
I can imagine his consultant’s fee must be through the rooooooooooof.
i can listen to him all day.
great interview!