It’s not just Apple who will capitalize off of the increased fascination about the life of deceased entrepreneur Steve Jobs, according to the news report out of Minnesota:

Since the passing of Apple co-founder Steve Jobs his signature black turtleneck has been in high demand. That turtleneck was made right here in Minnesota. The factory is in Winona, where workers were asked to put in a little overtime.

When Bernie Brenner started his knit wear company over 50 years ago he wanted to make the world’s finest sweater. His turtleneck was worn on a daily basis by one of the the greatest innovators, Steve Jobs. The world is calling trying to get their hands on his famous look. They usually sell 500 of the black turtlenecks over several months. On Thursday they sold 500 within minutes.

Steve Jobs reportedly bought two dozen of the black turtlenecks at $175 each every year from St. Croix Shop and wore them almost every day, now $20 from each purchase will be given to the American Cancer Society.

Tagged as: Bernie Brenner, Sales, St. Croix Shop, Steve Jobs, Turtleneck