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United Colors of Benetton Presents Their ‘UNHATE’ Campaign

by admin on 11/16/2011 · 59 comments

Wow.  Clothing brand Benetton has just released some pretty controversial new ads for their campaign to gain attention for their UNHATE Foundation which aims to build social tolerance.  Check out the short film to support the project after the jump.

Thoughts?

TDW VIA

{ 59 comments… read them below or add one }

Anonymous 11/16/2011 at 1:00 PM

honestly, this is unacceptable.

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Anti-believer 11/16/2011 at 1:12 PM

Why? Why does this make you insecure about yourself?

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brokeassnegro 11/16/2011 at 1:37 PM

Anti-believer get out of here with that bs sticking up for faggotry. I don’t care if you’re gay or if you have gay friends promoting this shit is straight nasty!

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Anti-believer 11/16/2011 at 2:31 PM

DUMBASS! Not everyone who does it is gay you stupid homophobic fuck!

It is part of different cultures in Arabic and Italian. You don’t have to be either one to show a sign of respect and affection.

You hateful bastard! People who hate this shit end up having it come into their lives… example… you hate gay people… you will have a gay child. It’s KARMA bitch. Stop the hate!

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brokeassnegro 11/16/2011 at 3:04 PM

If any of my 4 kids do turn out to be straight up faggots I’m whoopin that ass! Parents need to be whoopin these kids asses straight! All that I still love you my child shit is garbage no one wants to have a faggot.

Anti-believer 11/16/2011 at 6:34 PM

Whooping their ass isn’t going to change them dumbass!

You are a stupid nigga! It’s people like you who need help mentally. Go find you a psychiatrist.

Just another uneducated nigga!

B 11/16/2011 at 1:00 PM

o_O thats catchy..WOW

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aleis 11/16/2011 at 1:06 PM

thats disturbing.

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Anti-believer 11/16/2011 at 1:21 PM

Same thing…. Why? Why does this make you feel insecure?

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brokeassnegro 11/16/2011 at 1:40 PM

same-thing…… Why do you support the marketing of faggotry? You gonna be the type of parent to let your son wear a dress and not whoop his ass to set him straight huh? I don’t got a problem with faggots I just don’t want to see it on TV like it’s some acceptable shit!

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Anti-believer 11/16/2011 at 2:35 PM

You don’t want see it on tv?

You are the dumbest motherfucker today! Since you don’t like to see it on tv cause it makes you uncomfortable tells me you are a closet gay muthafucker. Because anyone else wouldn’t care what someone else does on tv or in their own bedroom.

HI hater…HI GAY muthafucka!

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Anonymous 11/16/2011 at 4:45 PM

“Since you don’t like to see it on tv cause it makes you uncomfortable tells me you are a closet gay muthafucker.” Lmao so so so so, If parents don’t like seeing adult uncensored films(sex) on TV because it is uncomfortable and will have an affect on their kids, it actually means the parent themselves are sex freaks and all for pornography movies to be showed on television without any restricts?

Yo b, just STFU. I mean everyone respects you in here regardless of your homosexuality, and yet you here saying we all are “dumbest motherfucker” because not all of us agree with your ideology and principles? Da fuck is wrong witchu son? Go get your head checked bruh.

Anti-believer 11/16/2011 at 6:35 PM

But you are the dumbest muthafucka!

You don’t even know what respect means.

Hi hater! Hi gay muthafucka!

BGAS 11/16/2011 at 6:35 PM

Anti… please get off your high horse. These pictures look a little crazy and probably would look crazy whether you are straight or gay.

You have the president of the USA straight up kissing a guy and it aint no regular Italian peck on the lips. That is a married man cutting “loose” with a intimate kiss with someone else… it would look bad if it was Marilyn Monroe.

So please get off it… There is something insecure about YOU not being able to see how this can look odd. open you mind and stop looking for hate.

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Unhate lol 11/16/2011 at 1:29 PM

Unhate doesn’t mean be homosexual which is what Benetton is promoting. Men shouldn’t go around kissing each other on the lips and shit, yes that includes Lil Wayne and Baby. They could’ve done an Unhate campaign where these guys were seen wearing each other flags or enjoying the Superbowl all in the same room. Homosexuals just promoting their gay agenda…

To Anti-bliever; why does that make you feel insecure that people don’t care about the Homosexuals gay agenda lol

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Anti-believer 11/16/2011 at 2:37 PM

I don’t feel insecure. Asshole I am gay. You’re trying twist that shit back on me and doesn’t make any sense. I’m for it. I’m not insecure about seeing men or women kiss or be affectionate. You stupid too.

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brokeassnegro 11/16/2011 at 3:00 PM

You the type of homo that I would never want teaching my kids. I can see it now you telling the boys they should ask other boys to the dance and shit. And I bet the school wouldn’t say shit either because everyone has to be politically correct.

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Anti-believer 11/16/2011 at 6:37 PM

You’re the type of nigga that should have any kids!

Insecure bitch!

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brokeassnegro 11/16/2011 at 10:46 PM

Anti-believer calm down lil gay homey. I’m not insecure I just don’t like this gay agenda shit being forced on us.

Miguel 11/17/2011 at 10:55 AM

Lol anti-believer why do I see you on every comment saying “insecure”… you sound extremely defensive and just because you like being rammed in your asshole doesn’t mean everybody else needs to be comfortable with that…..

Jussayin

Neversometimes 11/16/2011 at 1:39 PM

This comment section makes me feel sad for humanity :(

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reallytho? 11/16/2011 at 10:03 PM

me too!

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Biz 11/16/2011 at 1:45 PM

Is that Obama in the first pick gettin his moist on?

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truth. 11/16/2011 at 2:06 PM

are these real or photoshopped? nonetheless, they are a part of a disturbing, western world trend to promote homosexuality as a generally acceptable norm when clearly it is not… not YET at least. Has nothing to do with ones insecurity any more than not agreeing with men who like little boys… who strongly believe as well that their way of life should be an acceptable norm.

Bottom line, homosexuals are now in some pretty prominent positions in media, music, fashion, government and other influential entities, and it is clear that they seek to impose the opinions of few into the lives of the masses like it or not. This is not about civil rights, this is about genetic impossibilities… where some multi-celled organisms may be able to reproduce sans sex with the opposite member of the species, humans cannot, and therefore are not genetically suited to partner with the same sex… in other words, short of artificial means, a world of homosexuals would soon cease to exist simply due to lack of reproduction, our PRIMARY human function.

I know you homosexuals have a lot to gain in your “quest for happiness”, and all is well where men dress like women and women like men and carry on like there is no difference in the two… where little children are encouraged to “pick their sexual identity” because they do not have to conform with the reproductive organs they were born with… this is a world you find peace with, this is a world you want all heterosexuals to find peace with… this is where you are wrong.

So carry on in your pockets of peace for as long as they will have you… the end is near, and your numbers, while prominent in the western media forces that be, are minuscule in the grand picture… you have roamed the earth, typically in shame and disgrace since mans inception, and I suppose now is your greatest time to expose yourself and do battle in the eye of mankind for human right to cease the reproduction of mankind… where even if you win this battle for normalcy, we ALL lose.

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Anonymous 11/16/2011 at 5:02 PM

Well stated. I completely agree.

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Chun 11/16/2011 at 7:09 PM

+2

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,.m 11/16/2011 at 2:25 PM

americans dont respect their president.
you would never see this done in the Uk with the prime minister or in saudi arabia with the king or anywhere else…

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Fool's Gold 11/16/2011 at 4:20 PM

+1

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Neversometimes 11/17/2011 at 5:26 PM

are you freaking stupid the company doing it is from the uk

- 1000 000

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Anti-believer 11/16/2011 at 2:39 PM

brokeassnegro is a closet homosexual. BELIEVE THAT!

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brokeassnegro 11/16/2011 at 3:10 PM

Mr. Moist Towelettes I honestly am not on some gay supremacist shit…..I just don’t like this shit advertised on TV to our fucking kids! And why the fuck do they need a gay history class added to the curriculum in California schools? Faggots got history now?

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Anti-believer 11/16/2011 at 6:38 PM

Advertisted on tv… what? Gay only exist on tv?

You keep saying stupid shit over and over.

I hope all your kids are gay to teach you a lesson.

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brokeassnegro 11/16/2011 at 10:31 PM

Anti-believer listen gay homey I know you people exist. That doesn’t mean I want to see you people! I don’t hate you…. I’m just sick of this agenda you and your colleagues are trying to push on us.

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Hmmm 11/16/2011 at 7:43 PM

I guess the same reason there’s “black history” classes, months, etc. Not all of us care about that shit either, but we deal with it. People don’t choose to be gay. Or their color. If you say things like “faggot” (offensive) to a gay person, then you need to feel completely comfortable with a white or non-black calling you a “nigger”. And that’s real.

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brokeassnegro 11/16/2011 at 10:20 PM

Don’t compare Black history classes with Gay history classes. Seriously you can’t compare the gay struggle to what blacks have gone through and still go through today. Why should kids be forced to learn about how Adam and Steve fell in love?

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Standard 11/16/2011 at 11:12 PM

Because it makes them feel better about their shame.

Yes 11/17/2011 at 4:08 PM

It is completely the same. Blacks don’t choose to be black. Gays don’t choose it either. Fuck a “gay agenda”, do you think anyone would seriously CHOOSE to be gay? CHOOSE to deal with all the hate, and “coming out”, constantly fighting for their rights, etc.? You can’t possibly think they choose homosexuality. They still suffer today the way blacks did years ago. Why do white kids today – who had nothing to do with slavery – be forced to learn about black history, either?

blkchocolategrlwonder 11/16/2011 at 2:54 PM

the sheer amount of comments on this thread, says it all…

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Anonymous 11/16/2011 at 3:07 PM

yeah this is not cool.

obama needs to hit them with a cease and desist.

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Harlem Where We At? 11/16/2011 at 3:18 PM

When did a firm handshake go outta style?

Watch out for the gay mafia!! Fat Joe warned us.

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Brooklyn We out'cheaa 11/16/2011 at 3:53 PM

I know it is traditional in middle-east and some other parts of the world for men to greed each other with a kiss on a cheek. However, the lip sucking part done by 2 males is straight up outta homosexuality 101. I don’t quite understand how 2 high officials politicians sucking on each other lips will actually promote anti-hate. This is just plain disturbing shit done to promote homosexuality on the side. not that something is wrong for being gay, but promoting homosexuality ideology is like promoting fascism. How can certain group of people with certain ideology promoting their principles is right? In my view it is one to be that you are gay but when gay starting to promote homosexuality just not cool. Just be you no need to let everybody know your ideas of your homosexuality.

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Anonymous 11/16/2011 at 3:56 PM

Anti-believer why are you trying to convince people that homosexuality is cool? No one in here trying to convince you to be straight so why are you trippin brah?

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Anti-believer 11/16/2011 at 6:41 PM

No one is trying to make me str8 cause I told you I’m gay dumbass.

I’m trippin’ the ignorance against the pics above.

The reactions are exactly what the pics are trying to stop.

Stop hating!

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Anonymous 11/16/2011 at 6:58 PM

Geez… why is Anti-believer so butt hurt?

Oh, wait…

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Diva 11/16/2011 at 3:58 PM

Anti-believer is always ultra sensitive whenever a post is about sexuality.
Anyone whose opinion is opposite of his is an idiot, mother fucker etc. Everyone has their own rights and opinions true but to clearly state your opinion and stalk the net every 30 minutes or so to see who opposes it shows your true emotions.

I am not comfortable with the above posted images. For one, I barely want to see regular couples smooching to sell me clothing and i damn sure wouldn’t want to see two men, women etc and that’s my right. Doesn’t make me ignorant, or a mother fucker or a homophobe!!

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Anonymous 11/16/2011 at 4:37 PM

+1
Anti-believer is emotionally unstable dude who needs some serious help. Everyone has their own believes so therefore, you can’t convince that homosexual ideology is OK to everyone.

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Anti-believer 11/16/2011 at 6:42 PM

HI HATER!

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Diva 11/17/2011 at 3:35 PM

hi Lame.. lol get your panties out your ass and stop crying

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Fool's Gold 11/16/2011 at 4:18 PM

If they were going to do this, they should have used gay men. To use heterosexual men is disrespectful IMO.

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J 11/16/2011 at 5:38 PM

In my opinion, they’ve used two well-known heterosexual men to get your attention. As far as I’m aware, the 1st picture is of Hugo Chavez, the Venezuelan leader.. I see a dual meaning there.. in that it seems to be addressing homophobia but US foreign policy aswell? which could do with some unhate also..

A lot of these comments really sadden me but I think the advert has been successful in that it’s the “shock” factor, it has got people talking… which is a good start…

Peace, love and compassion… regardless of your ethnicity,class,religion,sexuality,gender

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Standard 11/16/2011 at 11:07 PM

Anti-Believer, like the rest of homosexuals are the most insecure hypocritical miserable humans on earth. They force us to not only accept but adapt to their vile lifestyles, and to not speak ill against their practices. Yet the go around tearing everyone down based on the most superficial insignificant things. They name call like little children, but dare call them a fag or a sissy fairy and all sorts of coalitions come out the woodworks.

Some people are just repulsed by your lifestyle Anti-Believer not because they are insecure, but because it is UNNATURAL. The anus was created for the vagina, not the hole meant for releasing fecal waste. Does that even make sense? Stop trying to convince to see things the way you do.

If I didn’t know any better I’d say that you are one of the contributors to thelifefiles which is why you are on here constantly trolling the comments waiting to show your fangs to the individual who doesn’t share your same beliefs when it comes to homosexuality. Chill out, you sound like a spoiled little princess, that throws a temper tantrum when things don’t go her way.

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Standard 11/16/2011 at 11:08 PM

*correction, the PENIS was created for the VAGINA.

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Deez Nuts anti-believer 11/16/2011 at 11:54 PM

*correction, the Vagina was created for the Penis.

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Diva 11/17/2011 at 9:49 AM

lol @ antibeleiver… the Benetton Ad was withdrawn the same day as release… I guess even Bennetton are haters even though they created the promotion huh!! http://www.thelifefiles.com/2011/11/16/united-colors-of-benetton-presents-their-unhate-campaign/

Get over yourself, you’re such a lame.. anytime someone doesn’t agree with you their stupid, ignorant, a mother fucker or a hater.. you’re the most inseure person on this blog.. The majority of people on this list dont like you. Not because you’re gay but because your an ass.

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anon 11/17/2011 at 1:26 PM

i’m frankly surprised at benetton for this. how many people gave the OK for this campaign to get to see the light of day?

they should be fired because they’re all absolute idiots.

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Student of Truth 11/17/2011 at 1:24 PM

Anti Believer what do you and the rest of you homos believe in? You faithless homosexuals will kick hell wide open with your abominations. The scriiptures are clear that the Creator forbids homosexuality. That’s not the only sin but its up there and pretty much means a one way ticket to eternal damnation. Repent or pay the price in the end. The Messiah did not sacrifice his life so you can run around and act like a female.

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Anonymous 11/17/2011 at 3:33 PM

Yo son take your religion and homosexuality da fuck outta here.

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HUH? 11/17/2011 at 8:02 PM

@Anonymous You’re an idiot if you think there is no Creator and we’re not going to judged on how we live. That’s not religion that’s the truth.

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asiandude 11/22/2011 at 8:26 PM

@HUH? Please don’t shove your religious bullshit down our throat – keep it to yourself.

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