With sales declining for some time and the chief executives recently stepping down it was only a matter of time before RIM made some major changes to the once red hot company who lost an additional $125 million in the fourth quarter. From the news report:
Commenting on RIM’s figures, Victor Basta, director of Magister Advisors asked bluntly, “Why should RIM exist when all other smartphone makers are developing better products faster?” Basta said, “RIM has already lost the consumer battle and its main asset is its enterprise customer base, so retrenching to a corporate-only focus makes sense.”
Blackberry is now officially a ‘work only’ device.
UPDATE – The company has responded via Twitter, check it out after the jump.
{ 12 comments… read them below or add one }
while most corporations are going android and iphone…good luck with that!
A little to quick on reporting that one…it’s already been called out as a BS rumour. Check out more legit sources…
Sent from my Consumer Blackberry Phone
Seriously, who still has a blackberry? That ship has sailed. #JustSayin
#iPhone User (from Day 1 (June 27, 2007))
it doesn’t make you special. you’re just like all the rest of us.
people like you are why i hate being an iphone user.
She’s also one of those people that are like awww you know nothing about this artist, I was bumping their shit 100000000 years ago when dinosaurs were on the planet, I was with them from day one!
shoosh.
no one cares.
eat a bag of dicks.
I love my blackberry, I wish they were more relevant, but oh well. I don’t understand why people are still pressed over iphones, like.. EVERYONE has one.
I love bb also. its more user friendly to me.
Me too!! Love my Berry & not really pressed about switching!
I think they messed up because of their internet interface. If they could have got that down better they might have been able to put up a fight in the consumer segment. then again they weren’t pushing the envelope very hard.
Most people just stuck around for the instant messaging and the keyboard…i think. They probably left a lot of value on the table by not moving with the trend.
iPhones are cool but it feels like they’re for followers–who wants all that control on their phone… I’m sticking with my Droid.
WTF there’s a TeamBlackberry too?…can all these teams die already?
I had both but like my blackberry more. The iphone is not a phone, its a device for people who like to play. All of those apps are crazy. Ipone for kids. Blackberry for the working class.
I was once a BB lover, but then I met this bitch named iPhone and OH BOI is she a bad mutha-WHAT!