When it was time to sell his 1977 Datsun 280Z a man named Kim Ridley turned to his daughter 20-year old Lexxa Ridley who sexed up and helped him close the sale of the car for $7,500. According to Adweek spoke with the papa:
“Sex sells” motif. “If I felt bad about it, I wouldn’t do it,” Papa Ridley—who runs Ridley’s Rides in Eugene, Ore.—tells AdFreak, adding that he often uses sexy snaps of his daughter and her pals to move product. “Girls and dogs attract people’s attention,” he says. He’s also used Max, his golden retriever, in ads, including a motorcycle shot with Lexxa driving and the dog in the sidecar.
No big deal?