The NY Times reports:
The campaign will coincide with a blitz of promotion for her next album, which has no title or release date so far but is expected in 2013. Sometime after she performs at the Super Bowl halftime show on Feb. 3 (also sponsored by Pepsi), Beyoncé will appear in a new TV ad — her fifth for the soft drink since 2002 — and her face will be on a limited-edition line of soda cans.
The multiyear campaign is estimated at $50 million, the bulk of it for media placements and promotions around the world, and the remainder split roughly equally between Beyoncé’s fee and what Pepsi calls a creative content development fund.
{ 11 comments… read them below or add one }
Happy for the sista, she’s earned it.
Too much money ain’t enough money – Lil Tunechi
the carter-knowles household stays winning. DAMN.
I won’t be drinking this soft drink. A lot more can be done in the world then 50 million going to someone already rich. Seems greedy to me.
good luck in your protest.
not drinking it won’t make her get any less money. you get that?
LMAO….Inspiring! Get it Bey!
She’s practically getting the $50MM for a one-year deal? Damn.
That first pic is photoshopped so much it barely looks like her
Hey Pepsi print her Lips on the spout where you drink out of the Can
You can sell a lot more Pepsi. Just a Thought
Wow Sooo True…Thats a dope Idea