According to the press release:
NEW YORK–(BUSINESS WIRE)–SMS Audio, LLC (www.SMSAUDIO.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, today announced a partnership with mega-producer Timothy “Timbaland” Mosley. Timbaland joins SMS Audio as an investment partner and member of the company’s board of directors, with substantial involvement in the design and audio engineering process for new SMS Audio products.
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market”
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” said Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”