According to promising new research after maintaining it’s spot as the most popular drink in American for two decades, soda has finally be dethroned by water. From USA Today:
For more than two decades, soda was the No. 1 drink in the U.S. with consumption peaking in 1998 at 54 gallons a year, according industry tracker Beverage Digest. Americans drank just 42 gallons a year of water at the time. But over the years, as soda increasingly came under fire for fueling the nation’s rising obesity rates, water quietly rose to knock it off the top spot. Americans now drink an average of 44 gallons of soda a year, a 17 percent drop from the peak in 1998. Over the same time, the average amount of water people drink has increased 38 percent to about 58 gallons a year. Bottled water has led that growth, with consumption nearly doubling to 21 gallons a year.
Don’t think the big guys aren’t prepared, Coca-Cola owns 13% of the bottled water market, Pepsi owns 10% and let’s not forget Diddy.