Here is what we know so far.
Cadillac spokesman David Caldwell confirmed the vehicle in the commercial is the CT6, which the brand plans to officially unveil March 31 during an event in connection to the 2015 New York International Auto Show.
Cadillac has said the new vehicle will use advanced mixed-material manufacturing techniques. It goes on sale in the fourth quarter of 2015. Cadillac President Johan de Nysschen previously told The Detroit News that the advanced material mix of aluminum and steel would expand to Cadillac’s entire lineup.