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  • Check Out The Rolls Royce Serenity Phantom Unveiled At Geneva Motor Show

    Posted on March 5, 2015 - 0 Comments

    Whilst every Rolls-Royce is special, nearly every customer desires extraordinary distinguishing features to make their car completely unique. Fulfilling these requests falls to the marque’s Bespoke design department; a collective of the automotive world’s finest designers, engineers and craftspeople.

    This approach has distinguished Rolls-Royce Motor Cars for over a century, with today’s methods echoing the age of the coachbuilder when customers purchased their chassis and engine before sending it away to be bodied to their exacting specifications. From the finest detailing to the boldest statement, customers work in close collaboration with the team to realise their desires. Inspiration can come from anywhere; whether it is a request to perfectly match the exterior finish to a favourite garment or a more elaborate creation that seeks to tell a story, no idea is left unexplored.

    With an unparalleled scope for personalisation, Bespoke is very much the jewel in the crown of Rolls-Royce Motor Cars’ unique brand promise. Indeed, Bespoke is Rolls-Royce.

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